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We brew a better world by 2030

During the last decade, the global sustainability strategy Brewing a Better World has had a strong impact on HEINEKEN's business operations. It encouraged us to innovate and cooperate in environmental protection, help local communities and make a positive impact on society - but also to support the achievement of the UN Sustainable Development Goals.
Our examples of sustainability and corporate social responsibility

For responsible youth

As a producer of alcoholic beverages, we are aware of our responsibility, and as part of the Brew a Better World sustainability strategy, we actively promote responsible alcohol consumption. Our position is that minors should not consume alcohol. The main goals of the project are to draw attention and educate parents about the harmful consequences of underage alcohol consumption, and to provide support in setting boundaries and establishing good communication between parents and children.
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Environmental and nature protection

We are proud of the great efforts and considerable financial investments in this area, as well as that in HEINEKEN Hrvatska we have reduced CO2 emissions by over 50% compared to 2008. The fact that we intensively use energy from renewable sources certainly contributed to this. First, in 2017 we started using "green" electricity ZelEn, and one year later we installed 1,380 solar panels on the roof of our green warehouse, built according to ecological principles. They reduce CO2 emissions by more than 118 tons during the annual production of 395,000 kWh of electricity. The introduction of electric forklifts and LED lighting in production facilities, the use of biogas, as by-product of water purification, in production and partially for heating, as well as the automation of the boiler room led to additional energy efficiency, savings and a reduction in the carbon footprint. We are also proud that we reduced the amount of municipal waste per product unit by 46% compared to 2019 and by 96% compared to 2008.
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Cooperation with the local community

The connection of the brewery in Karlovac with the City and the entire Karlovac region is truly inseparable - the vast majority of our employees come from this region, but in addition to economic development, we also support numerous local cultural, art and sports events. They include Beer Festival, City Days, Folklore Festival, Midsummer Bonfire, River Cinema with Karlovačko, Karlovac Cener, and our role as a good neighbour also comes to light within the KAkvart project. As part of it, in partnership and synergy with the City of Karlovac and numerous volunteers, in five years we realized hundreds of actions and initiatives that further enhanced the look of the city, and made life in this area more attractive, pleasant and sustainable.
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As a producer of alcoholic beverages, we are aware of our responsibility, and as part of the Brew a Better World sustainability strategy, we actively promote responsible alcohol consumption. Our position is that minors should not consume alcohol.
UN Sustainable Development Goals
‘Brewing a Better World’ is our global sustainability strategy that unites all HEINEKEN operating companies as a sustainable force for change. Focusing on the areas where we aim to make the greatest difference inspires our brands to align their purpose with tackling environmental and social issues. We are determined to contribute to six of the UN Sustainable Development Goals through this strategy.
We are focused on the 7 UN goals that best fit our mission


Good health and well-being

Ensure healthy living and promote well-being for all, regardless of age.


Gender equality

Achieve gender equality and empower all women and girls.


Clean water and sanitation

Ensure availability and sustainable management of water and sanitation for all.


Affordable and clean energy

Ensure access to affordable, reliable, sustainable and modern energy for all.


Decent work and economic growth

Promote inclusive and sustainable economic growth, full and productive employment and decent work for all.


Responsible consumption and production

Ensure sustainable patterns of consumption and production.


Climate action

Take urgent measures in the fight against climate change and its impacts.
Selected awards and recognitions
In addition to the strong support and positive reactions of employees and other stakeholders, HEINEKEN Hrvatska has also won numerous awards and recognitions for achievements in sustainability and social responsibility fields.
CSR Index for responsible policies and practices in the working environment (2019 and 2020)
CSR Index for responsible environmental management policies and practices (2017 and 2018)
Grand Prize of HUP for socially responsible business (2018)
Employer Partner Certificate (2018 and 2019 and 2020)
Croatian Sustainability Index (2021)

Find out more from our sustainability overviews

Go to overviews

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