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Advocating responsible consumption

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Beer is a natural fermented drink that, when enjoyed in moderation, can be part of a balanced lifestyle. But there are clear health and behavioural risks when alcohol is not consumed responsibly, and for some people and on some occasions, it is better not to drink at all.

We are committed to promoting responsible and moderate consumption and fight underage drinking. HEINEKEN Hrvatska we have been actively working on encouraging responsible consumption through various campaigns and activities: “For Responsible Youth” – project focused on alcohol abuse by minors, “When You Drive, Never Drink” - anti-drink driving campaign conducted on global level. On top of that, we offer consumers more choice by providing them low- or no-alcohol brands such as Heineken 0.0.

57 high schools from all over Croatia joined the project For Responsible Youth.

Find out more from our sustainability reports

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